Privacy policy

While we're experts at transforming our amazing customers into everything from dragons to superheroes, it's important to us to know a little about the people behind the masks.

We attach great importance to treating personal information with the utmost confidentiality, so you can rest assured that your personal information is in safe hands.

The following section regulates how we collect, process and protect information about you at, and how you can exercise your rights according to the Data Protection Regulation, General Data Protection Regulation / GDPR and other applicable Danish legislation on data protection from the Danish Business Authority.

If you have any questions regarding our processing of your information, please contact us (see section 9).

1: What information do we collect? The section below elaborates on how personal information, i.e. information that can be used to identify you is handled at

You can visit our website without providing any information, with the exception of technical cookies that only make it possible to use the website without logging in and which help to remember your shopping cart/wish list. On certain pages of the website we may ask for information from you, e.g. in connection with purchases or service requests, as well as if you wish to sign up for newsletters via e-mail.

The personal information we collect about you may include:

Personal and Contact Information: This may include name, address, email address, telephone number, demographic information (eg date of birth, age, gender, geography, interests and preferred products).

Financial information: When completing an order, we use payment card or credit card information so that the order can be completed.

Technical information: Information such as your IP address, cookies, geographical location and in some cases login information.

Information about user behavior: The traces you leave on the website, such as search patterns and activities, and how you use our services.

User Generated Information: Information you share with us that is recorded or published unsolicited - including calls to our customer service, participation in competitions, subscriptions to newsletters and other content you share with us, such as reviews on Trustpilot or tags on social networks, including text , videos and photos (if we have permission to share this).

Third Party Information: Publicly available information or information from business partners that is collected to update our information about you.

2: Purpose of collecting information In order to use your personal information legally, a legal basis is required - there must be a necessity to process your information, e.g. when fulfilling a contract, a legal obligation incumbent on us, or if you have consented to a specific action, such as when purchasing on the website.

Your information is processed for various purposes, which are detailed below:

The primary purpose of collecting personal information is our obligation to you as a customer at Your information may be used for the processing and delivery of your orders, invoicing, customer service and other obligations in connection with an order. This is done in accordance with the legal basis for contract fulfillment (sales terms) or legal obligation.

Another purpose of processing information is to offer you the right products and services through a customized purchase experience. The information collected is used to provide you with information about desired products and to better understand our customers. Data about customers' demographic and geographical conditions, interests and behavior based on information from website use is processed in connection with customer and market analyses, as well as for statistical purposes. This information is not processed individually and is only performed as an overall overview of our customers. The legal basis follows legitimate interest.

We may use information about you to send marketing material, such as newsletters via e-mail, SMS or telephone, and to inform you about new products, campaigns, offers or the like. This also happens for products we offer based on the above section if you consent to this. In addition, we may use information about you for targeted marketing on the Internet, based on segmented profiling, if you consent to this. The legal basis for this is legitimate interest or consent.

You can object to our use of personal information for direct marketing at any time by contacting us directly or by email:

3: Information about cookies We use cookies and similar tracking methods on the website, in e-mail communication and focused marketing.

4: Who we give your information to

Your personal information is treated confidentially and your data is used exclusively by us and selected third parties:

Third parties who help us run the business, including mailings and customer surveys, are only entitled to use your personal information on our behalf. These act as personal data assistants for us and are committed to keeping your personal information confidential and secure.

In order to offer better services and marketing, we may disclose personal information to third parties, such as postal and freight service companies, banks/credit, digital advertising services, etc., with whom we cooperate.

In special cases, there may be a need to hand over personal information in connection with identifying, contacting or prosecuting a person who has illegally entered the site, violated rights with us or with our customers.

If personal information is shared with third parties outside the EU/EEA, it is required that the country in question has an agreement with the EU/EEA on adequate data protection legislation, or that a direct agreement has been concluded with the third party that they are obliged to use the EU - the Commission's approved clauses regarding the protection of personal integrity.

5: Your rights

You have the right to request information regarding your personal information after identifying yourself and clearly stating what information you wish to receive. We will respond to your request as soon as possible and within one month. If we cannot fulfill your request, we will let you know and explain why. The request must be in writing, signed by hand and sent to our address.

If you believe that our information about you is incorrect or incomplete, you have the right to contact us with a request. We will correct or update the information.

You also have the right to have the information about you removed or to request that we limit the processing of your information, as well as to revoke any consents.

Please be aware that we may be required to retain necessary personal information in connection with deletion or withdrawal of consent in order to fulfill our obligations under law or agreement. We may also be permitted to retain certain personal information to meet our business needs.

You have the right to object to such processing of your personal information, which we carry out based on a balancing of interests, including profiling. We are then obliged, after you have specified which processing you object to, to prove that there are interests that weigh more heavily. You also have the right to object at any time to the processing of your personal data for direct marketing.

6: How long do we have your personal information?

Your personal information is sorted out or anonymized when it is no longer relevant for the purposes for which it was collected, or is no longer required by law or agreement. We only store your personal information for as long as it is necessary for the purposes resulting from this privacy policy or as required by law or agreement.

7: Other information and the company's domains may contain links to other websites. If these links are clicked, you may visit other websites that may not follow the same privacy policies as those listed here.

This privacy policy may be updated by us. If there are significant changes to this privacy policy, we will of course inform you.

8: Complaints

If you believe that we have processed your personal information incorrectly, please inform us immediately. You have the option of submitting a complaint to the Data Inspectorate regarding our processing of your personal information.

If you believe that you have suffered damage because our processing of your personal information has occurred in violation of the law, you may be entitled to compensation. You can request compensation from us or raise the case in the courts.

9: Contact, CVR: 40734104, is responsible for personal data processing, based on the above, unless otherwise stated in connection with the collection of your information. If you have any questions about this, contact us here:

Address: Arnold Nielsens Boulevard 62B, 2650 Hvidovre
Tel: 4182 6799